{"id":668,"date":"2022-04-19T20:22:34","date_gmt":"2022-04-19T20:22:34","guid":{"rendered":"https:\/\/cbiarte.com.br\/blog\/?p=668"},"modified":"2025-02-19T00:31:26","modified_gmt":"2025-02-19T00:31:26","slug":"o-que-e-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/cbiarte.com.br\/blog\/o-que-e-e-mail-marketing\/","title":{"rendered":"O que \u00e9 E-mail Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"668\" class=\"elementor elementor-668\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-375480b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"375480b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-336b14d1\" data-id=\"336b14d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55c74a5 elementor-widget elementor-widget-text-editor\" data-id=\"55c74a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-mail Marketing \u00e9 toda comunica\u00e7\u00e3o direta, via e-mail, que acontece entre uma empresa e seus contatos ou clientes. Uma campanha de E-mail Marketing pode ser desenvolvida em texto ou HTML e conter produtos, promo\u00e7\u00f5es ou conte\u00fados. Em geral, as mensagens s\u00e3o enviadas com uma ferramenta de disparo de e-mails.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Para come\u00e7ar, podemos dizer que o E-mail Marketing \u00e9 uma pr\u00e1tica de comunica\u00e7\u00e3o que conecta de forma direta empresas e seu p\u00fablico atrav\u00e9s de um canal de comunica\u00e7\u00e3o usado por 53% da popula\u00e7\u00e3o mundial. Temos certeza, com base em alguns dados, que voc\u00ea que est\u00e1 lendo este conte\u00fado possui no m\u00ednimo uma caixa de e-mail.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>De acordo com dados do Statista, n\u00famero de usu\u00e1rios de e-mail ao redor do mundo em 2021 foi de 4,14 bilh\u00f5es, o que representa um crescimento de 110 milh\u00f5es de novos usu\u00e1rios na compara\u00e7\u00e3o com 2020 (no mesmo per\u00edodo, a popula\u00e7\u00e3o mundial teve um aumento de 74 milh\u00f5es). A previs\u00e3o para 2025 \u00e9 que esse n\u00famero chegar\u00e1 a 4,59 bilh\u00f5es.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-671\" src=\"https:\/\/cbiarte.com.br\/blog\/wp-content\/uploads\/2022\/04\/image6.png\" alt=\"\" width=\"701\" height=\"612\" srcset=\"https:\/\/cbiarte.com.br\/blog\/wp-content\/uploads\/2022\/04\/image6.png 701w, https:\/\/cbiarte.com.br\/blog\/wp-content\/uploads\/2022\/04\/image6-300x262.png 300w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>N\u00famero de usu\u00e1rios de e-mail em todo o mundo 2017-2025 (Publicado pelo Departamento de Pesquisa Statista, 19 de mar\u00e7o de 2021)<\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Com base nisso, \u00e9 bem prov\u00e1vel que o p\u00fablico-alvo da sua empresa esteja entre essas pessoas, certo?<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A hist\u00f3ria do E-mail Marketing come\u00e7ou no fim da d\u00e9cada de 1970, quando o gerente de marketing da Digital Equipment Corp, Gary Thuerk 400 e-mails promovendo computadores da companhia, o que resultou em 13 milh\u00f5es de d\u00f3lares em vendas.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Mas foi nos anos 1990 que a internet massificou o E-mail Marketing.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Para fazer um E-mail Marketing efetivo e n\u00e3o acabar na caixa de spam, \u00e9 importante seguir as boas pr\u00e1ticas.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Isso abriu as portas para uma nova forma de comunica\u00e7\u00e3o, mas tamb\u00e9m fez surgir os indesej\u00e1veis spams e, por consequ\u00eancia, as regras para proteger os consumidores dessa pr\u00e1tica.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Nos anos 2000, tornou-se claro que pensar somente em enviar mais e mais e-mails, sem pensar no destinat\u00e1rio ou no conte\u00fado, n\u00e3o era suficiente para ter bons resultados.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Desde ent\u00e3o, o mercado entendeu que para fazer um E-mail Marketing efetivo e n\u00e3o acabar na caixa de spam, \u00e9 importante seguir as boas pr\u00e1ticas.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>O surgimento de tecnologias como os smartphones e de novas formas de relacionamento, como as redes sociais, teve impacto tamb\u00e9m sobre o E-mail Marketing.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>No entanto, independentemente da tecnologia, sabemos que hoje \u00e9 importante focar nas necessidades de cada usu\u00e1rio ao receber o e-mail. Assim, o que iniciou como um meio de comunica\u00e7\u00e3o de massa mudou para uma estrat\u00e9gia de relacionamento com Leads e clientes.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:embed {\"url\":\"https:\/\/resultadosdigitais.com.br\/email-marketing\/\",\"type\":\"wp-embed\",\"providerNameSlug\":\"resultados-digitais\"} --><\/p>\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-resultados-digitais wp-block-embed-resultados-digitais\">\n<div class=\"wp-block-embed__wrapper\">\u00a0<\/div>\n<div class=\"wp-block-embed__wrapper\"><span style=\"font-size: 12px; font-weight: bold; letter-spacing: -0.24px;\">Cr\u00e9ditos: <\/span><a style=\"background-color: #ffffff; font-size: 12px; font-weight: bold; letter-spacing: -0.24px;\" href=\"https:\/\/resultadosdigitais.com.br\/o-que-e-marketing-digital\/#:~:text=Marketing%20Digital%20%C3%A9%20o%20conjunto,dos%20resultados%20em%20tempo%20real.\" target=\"_blank\" rel=\"noopener\">Resultados Digitais<\/a><\/div>\n<\/figure>\n<p><!-- \/wp:embed --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E-mail Marketing \u00e9 toda comunica\u00e7\u00e3o direta, via e-mail, que acontece entre uma empresa e seus contatos ou clientes. Uma campanha de E-mail Marketing pode ser desenvolvida em texto ou HTML e conter produtos, promo\u00e7\u00f5es ou conte\u00fados. Em geral, as mensagens s\u00e3o enviadas com uma ferramenta de disparo de e-mails. Para come\u00e7ar, podemos dizer que o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,57],"tags":[],"class_list":["post-668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-programas-de-e-mails"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 E-mail Marketing - CBi Arte - Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cbiarte.com.br\/blog\/o-que-e-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 E-mail Marketing - CBi Arte - Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"E-mail Marketing \u00e9 toda comunica\u00e7\u00e3o direta, via e-mail, que acontece entre uma empresa e seus contatos ou clientes. 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