{"id":337,"date":"2019-02-19T19:20:05","date_gmt":"2019-02-19T19:20:05","guid":{"rendered":"http:\/\/cbiarte.com.br\/blog\/?p=337"},"modified":"2019-08-19T12:01:07","modified_gmt":"2019-08-19T12:01:07","slug":"planejamento-estrategico-para-abrir-um-e-commerce","status":"publish","type":"post","link":"https:\/\/cbiarte.com.br\/blog\/planejamento-estrategico-para-abrir-um-e-commerce\/","title":{"rendered":"Planejamento estrat\u00e9gico para abrir um e-Commerce"},"content":{"rendered":"\n<p><strong>Deve ser pr\u00e1tico e acess\u00edvel a todos que integram a empresa.<\/strong><\/p>\n\n\n\n<p><strong>Conhe\u00e7a os elementos b\u00e1sicos para um plano de e-commerce<\/strong><\/p>\n\n\n\n<p>O plano estrat\u00e9gico de e-commerce deve ser objetivo e sucinto, de modo a ser lido e acompanhado por todos aqueles envolvidos com o e-commerce na empresa. Procure mant\u00ea-lo no limite de 10 a 15 p\u00e1ginas.<\/p>\n\n\n\n<p><strong>Os elementos b\u00e1sicos desse plano incluem:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Breve descri\u00e7\u00e3o do projeto de e-commerce a ser desenvolvido &#8211; n\u00e3o mais de uma p\u00e1gina.<\/li><li>Exposi\u00e7\u00e3o detalhada dos objetivos a serem atingidos por meio da opera\u00e7\u00e3o de e-commerce (corte de custos, aumento da base de clientes, adequa\u00e7\u00e3o \u00e0s demandas do mercado e etc.).<\/li><li>An\u00e1lise de mercado &#8211; descreva as oportunidades do mercado de e-commerce para a sua empresa e o perfil dos consumidores visados.<\/li><li>An\u00e1lise da concorr\u00eancia &#8211; indique quem s\u00e3o seus concorrentes, quais deles utilizam o e-commerce e quais s\u00e3o suas caracter\u00edsticas.<\/li><li>Estrat\u00e9gia de divulga\u00e7\u00e3o &#8211; indique as a\u00e7\u00f5es a serem empreendidas para divulgar o site e atrair; indique se utilizar\u00e1 sites de busca, propaganda online e etc.<\/li><li>Estrat\u00e9gia de pre\u00e7os &#8211; defina sua pol\u00edtica de pre\u00e7os e descontos e defina quais ser\u00e3o as modalidades de pagamento, tais como boleto banc\u00e1rio, cart\u00e3o de cr\u00e9dito e etc.<\/li><li>Estrat\u00e9gia de vendas &#8211; explicite como ser\u00e1 feita a recep\u00e7\u00e3o e processamento de pedidos.<\/li><li>Estrat\u00e9gia de log\u00edstica &#8211; indique como ser\u00e1 feita a entrega f\u00edsica dos produtos ao comprador.<\/li><li>Estrat\u00e9gia de p\u00f3s-venda &#8211; caso o tipo de produto ou servi\u00e7o vendido requeira atendimento p\u00f3s-venda, explicite como ser\u00e1 feito esse atendimento).<\/li><li>Aspectos t\u00e9cnicos &#8211; descreva todos os aspectos t\u00e9cnicos envolvidos relevantes para a tomada de decis\u00e3o e o acompanhamento do plano.<\/li><li>Estabelecimento de crit\u00e9rios de avalia\u00e7\u00e3o para a sua opera\u00e7\u00e3o de e-commerce (n\u00famero de visitas por m\u00eas, n\u00famero de visitas n\u00e3o repetidas, n\u00famero de transa\u00e7\u00f5es geradas, n\u00famero de pedidos e etc.).<\/li><li>Or\u00e7amento &#8211; fa\u00e7a um or\u00e7amento que cubra o per\u00edodo de instala\u00e7\u00e3o da opera\u00e7\u00e3o de e-commerce, o in\u00edcio de opera\u00e7\u00f5es e a entrada em funcionamento normal da opera\u00e7\u00e3o.<\/li><li>Outras an\u00e1lises financeiras necess\u00e1rias (proje\u00e7\u00e3o de fluxo de caixa, an\u00e1lise do ponto de equil\u00edbrio e etc.).<br>\n\u00c9 recomend\u00e1vel que o plano seja revisto periodicamente, j\u00e1 que a din\u00e2mica do e-commerce \u00e9 muito grande, e \u00e9 necess\u00e1rio reavaliar com frequ\u00eancia o que foi alcan\u00e7ado com rela\u00e7\u00e3o aos objetivos propostos e \u00e0s a\u00e7\u00f5es planejadas.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Deve ser pr\u00e1tico e acess\u00edvel a todos que integram a empresa. Conhe\u00e7a os elementos b\u00e1sicos para um plano de e-commerce O plano estrat\u00e9gico de e-commerce deve ser objetivo e sucinto, de modo a ser lido e acompanhado por todos aqueles envolvidos com o e-commerce na empresa. Procure mant\u00ea-lo no limite de 10 a 15 p\u00e1ginas. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,63],"tags":[16],"class_list":["post-337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-marketing","tag-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planejamento estrat\u00e9gico para abrir um e-Commerce - CBi Arte - Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cbiarte.com.br\/blog\/planejamento-estrategico-para-abrir-um-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planejamento estrat\u00e9gico para abrir um e-Commerce - CBi Arte - Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Deve ser pr\u00e1tico e acess\u00edvel a todos que integram a empresa. Conhe\u00e7a os elementos b\u00e1sicos para um plano de e-commerce O plano estrat\u00e9gico de e-commerce deve ser objetivo e sucinto, de modo a ser lido e acompanhado por todos aqueles envolvidos com o e-commerce na empresa. Procure mant\u00ea-lo no limite de 10 a 15 p\u00e1ginas. 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